Most expensive print mistakes are preventable. A disciplined setup and proofing routine protects both the design and the budget.
Designing without specifications
Confirm the final size, bleed, colour profile, finishing and delivery format before the layout is built.
Using low-resolution images
An image that looks acceptable on screen may reproduce poorly in print. Check effective resolution at the final placed size.
Skipping the final proof
Review a production PDF at full size and check spelling, page order, contact details, margins and colour expectations.
Human creativity, enhanced by AI
Use AI to improve speed and exploration while keeping strategy, accuracy, ethics and final creative judgement firmly human-led.